1. Marketing Activity Management (40%)
1.1 Build understanding and differentiation
- Country/ branches WTP- HTW strategy
- Manage quality service innovation project from planning, implementation till evaluation
- Build holistic customer & consumer insight with competition analysis to anticipate opportunities and potential
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1.2 Customer Marketing Development
- Drive brand visibility & presence in various sectors
- Collaborating with Sales Force/Operation Team to develop sector & customer – specific solution and embed in activation packages.
2. Communication Channel Management (40%)
- Investigate / explore various communication channels & opportunities and define effective communication task, targets and budgets
- Develop integrated communication program from planning, implementation, monitoring till evaluation.
- Build agency pool and set principle for brand consistency and resource optimization.
3. Marketing Service (20%)
- Co-author with Operation Head (or FB) to educate Sales on insight/Trend/ Sales Survey
- Create total insight-based service solution across sectors and build differentiation, selling story, and collaterals including operation team uniform, etc.
Requirements
Education & Training requirements
- College/University graduated with major of business administration or marketing or equivalent.
Experience requirements
- At least 3 years relevant experience in a service oriented company, preferably B2B
Required Skills & Technique
- English fluently
- Good exposure in Marketing Communication is a plus
- Good data analysis skill
- Good organizational and time management skills
- Excellent report writing and presentation skills
- Excellent interpersonal skill
- Proficient MS Word, Excel, PowerPoint, etc.
- Well planning and organization skills, with attention to details and ability to prioritize tasks and to make time effectively
- Be mature, able to work under pressure and multi-task in a changing environment, must demonstrate an ability to work with cross-functional team.
- Be proactive, friendly and self-motivated person
- Demonstrated “can do” attitude with fast learning ability
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