Overview
About PepsiCoPepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Why PepsiCo Hellas?PepsiCo Hellas currently employs around 1000 people at its 2 sites, including our headquarters in Athens. With well-known strong brands such as Pepsi, Lay’s, Quaker and Lipton, we are constantly ranked in the Top 3 Employers in the Country. We pride ourselves on being a great place to work and were rewarded for the the 7th time with the Top Employer certification Greece and Europe. Joining PepsiCo means joining a dedicated team where innovation and forward thinking are encouraged.
Responsibilities
- Lead end-to-end design and implementation of shopper marketing campaigns, across all categories, for specific customers.
- Design and implement the annual Organised Trade Marketing Calendar (base brand and initiatives exploitation, W2M, in store activation programs) to achieve business and brand objectives.
- Support the design & evaluation of Annual Value Calendar
- Lead process of design & implementation of all instore brand visibility projects, including tools & p.o.p material to support tailor made initiatives.
- Allocate and control the annual OT Marketing Budget
- Provide promo plan forecast to ensure product availability & consumer discretionary estimation rates on a weekly basis through IS&Op cycle (D&S, PMR ,DMR)
Qualifications
- University degree
- MS office & Internet literate
- Language skills: Excellent level of English
- Minimum 1 years experience in Trade Marketing, while sales is a second priority
- Scope of Role Categories : Beverages
- Strong Analytical & synthesis skills
- P&L understanding
- Proven track record of handling of complex portfolio and priority setting